Bruce Philp has been named this year’s winner of the National Business Book Award for his book, Consumer Republic: Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World, published by McClelland & Stewart Ltd.
In Consumer Republic, Mr. Philp argues that a properly-informed and self-aware consumer will buy thoughtfully, buy and spend less, and ultimately precipitate change for the better in the way that manufacturers and marketers make, sell and distribute their goods.
Mr. Philp is an expert in branded marketing and advertising having spent nearly 30 years in the business. He strives to provide the perspective, context and information required to initiate change among manufacturers and consumers. He is also the co-author of The Orange Code: How ING Direct Succeeded By Being A Rebel With a Cause and frequently speaks and writes on brand-related topics.