News Releases

ANDREA BENOIT WINS 2020 NATIONAL BUSINESS BOOK AWARD

VIVA MˑAˑC: AIDS, Fashion, and the Philanthropic Practices of MˑAˑC Cosmetics wins $30,000 prize as Canada’s most outstanding business book

TORONTO, November 18, 2020 – Andrea Benoit has won the National Business Book Award and the $30,000 prize for her book, VIVA MˑAˑC: AIDS, Fashion, and the Philanthropic Practices of MˑAˑC Cosmetics. The announcement was made today at the virtual Award Ceremony, presented by co-sponsors Bennett Jones and Miles S. Nadal.

With in-depth research, analysis, and exceptional writing, Benoit explains how the inclusive corporate social responsibility efforts of Canadian cosmetics company, MˑAˑC (Make-up Art Cosmetics), emerged from authentic cultural practices. Published by University of Toronto Press, the book recounts one of Canada’s great business success stories and its corporate philanthropy around HIV/AIDS in the 1980s when the fashion and cultural industries were undergoing a dynamic revitalization. She explores MˑAˑC’s business history through a cultural lens to offer a new understanding of how corporations effectively align with social causes.

Andrea Benoit has a Ph.D. in Media Studies from Western University. She currently works at the University of Toronto in the Office of the Dean, Faculty of Arts and Science, where she oversees the Faculty’s academic review process. She researches and publishes in the areas of advertising, branding, the interconnection of promotional culture and social causes, and media representations of gender.

“We are thrilled to celebrate the 35th anniversary of the National Business Book Award as a presenting partner,” says Gino Scapillati, Vice-Chair, Strategy and Innovation, Bennett Jones. “This award shines a spotlight on critical business issues through the eyes of Canada’s most talented business writers, and we are honoured to be part of the conversation.”

“It has never been more important to learn from the experiences of the Canadian entrepreneurs and business leaders who have preceded us,” says Miles Nadal, founder of Peerage Capital. “We need to focus on the opportunities and where to find them in the face of big challenges, such as the current environment. The stories told by NBBA authors help us to position for the future.”

The National Business Book Award’s independent jury is chaired by Peter Mansbridge and includes Leonard Waverman, Dean of DeGroote School of Business, McMaster University; Deirdre McMurdy, Adjudicator; David Denison, corporate director; author and publisher Anna Porter, and Senator Pamela Wallin.

The finalists for this year’s National Business Book Award demonstrated outstanding and inspiring business writing on topics that are critical in these times.

The 2020 finalists include:

  • Arlene Dickinson, Reinvention: Changing Your Life, Your Career, Your Future, published by HarperCollins Publishers.
  • Wendy Dobson, Living with China: A Middle Power Finds Its Way, published by University of Toronto
    Press.
  • John Stefanini, More Than We Bargained For: An Untold Story of Exploitation, Redemption, and The Men Who Built a Worker’s Empire, published by Sutherland House.

Now in its 35th year, the National Business Book Award is one of Canada’s most prestigious literary awards and continues to gain attention and praise from publishers, authors, journalists, academics, economists and business leaders around the world. Past winners include Federal Finance Minister Chrystia Freeland, Chris Clearfield and András Tilcsik, Daniel Levitin, Jacquie McNish, Sinclair Stewart, Jim Leech, Sean Silcoff, Gordon Pitts and Naomi Klein. For the full list of past winners, visit www.nbbaward.com.

The National Business Book Award is made possible by sponsors Bennett Jones, Miles S. Nadal, DeGroote School of Business, McMaster University, Stephen J.R. Smith, and The Targeted Strategies Group. Award Ceremony Partners are CPA Canada and FEI Canada – Toronto Chapter and media partners are The Globe and Mail, The Walrus and Manscorp Media Services.

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Follow us on Twitter @NBBAward or visit www.nbbaward.com

For further information or to arrange an interview, please contact:

Mary Ann Freedman, Freedman & Associates Inc.

Tel: 416-868-1500 | Email: maf@freedmanandassociates.com

Canada’s National Business Book Award Announces 2020 Finalists

Winner of the business literary award to receive $30,000 prize

TORONTO, August 26, 2020 — The finalists for the 2020 National Business Book Award (NBBA), one of Canada’s most prestigious literary awards, were announced today by presenting sponsors, law firm Bennett Jones LLP and entrepreneur and philanthropist Miles S. Nadal. Celebrating its 35th anniversary, the $30,000 prize will be presented to the author demonstrating the most outstanding Canadian business-related writing, research and originality on November 18, 2020.

NBBA finalists have consistently been recognized as leaders in spotting emerging business issues and trends in Canada and globally. Though this year’s books were published in 2019, long before the disruption and uncertainties of the pandemic, the topics remain timely.  The 35th anniversary finalists provide reflection and insight on an array of topics including trade union development, cause-related marketing, the state of Sino-Canadian relations, and the reinvention of a business.

The 2020 NBBA finalists are:

Andrea Benoit, Viva MˑAˑC: AIDS, Fashion, and the Philanthropic Practices of MˑAˑC Cosmetics

  • Published by University of Toronto Press, Benoit recounts the history of Canadian cosmetics company MˑAˑC (Make-up Art Cosmetics) founded by Frank Toskan and Frank Angelo. Thoroughly researched, Benoit explains how MˑAˑC ‘s inclusive corporate social responsibility efforts emerged from authentic cultural practices. A true pioneer in the intersection of social causes and consumerism, MˑAˑC made its mark as an outlier in a business long-dominated by multinational corporations.

Arlene Dickinson, Reinvention: Changing Your Life, Your Career, Your Future

  • Published by HarperCollins Publishers, Dickinson has developed a blueprint for anyone embarking on a new career path and setting new goals and metrics for success. Combining a personal memoir with practical guidance, Dickinson shares the story of how she successfully re-built her business. She breaks down how to apply key business principles to personal situations in a step-by-step plan to tackle reinvention in an age of uncertainty.

Wendy Dobson, Living with China: A Middle Power Finds Its Way.

  • Published by University of Toronto Press, Dobson advocates for Canada’s adoption of a new Canada-China strategy. She builds the case for more top-line leadership, strengthening of international human capital, addressing security issues and negotiating bilateral trade and investment liberalization. At a time of historic geo-political shifts, Sino-Canadian relations continue to evolve and Dobson frames a new Canadian strategy. She was named an NBBA finalist in 2010 for Gravity Shift: How Asia’s New Economic Powerhouses Will Shape the 21st

John Stefanini, More Than We Bargained For: An Untold Story of Exploitation, Redemption and The Men Who Built A Worker’s Empire

  • Published by Sutherland House, Stefanini’s autobiographical immigrant tale tracks his arrival in Canada in 1959 through his career as a construction industry union organizer in the early days of a Toronto building boom. Stefanini recounts the foundational agreements that set wage and workplace standards for generations of construction workers. As labour unions reposition themselves in a technology-driven “gig economy”, these lessons of the past still resonate

The 2020 NBBA winner is selected by an independent jury which evaluates each submission based on originality, relevance, excellence of writing, thoroughness of research and depth of analysis. The jury is chaired by Peter Mansbridge and includes Leonard Waverman, Dean of DeGroote School of Business, McMaster University; Deirdre McMurdy, Adjudicator; David Denison, corporate director; author and publisher Anna Porter and Senator Pamela Wallin.

To mark its 35th anniversary, the NBBA is featuring a retrospective of Canada’s best business authors and their books on social media (@NBBAward). Past winners include federal Finance Minister Chrystia Freeland, Daniel Levitin, Jacquie McNish, Gordon Pitts and Naomi Klein. For the full list of past winners, visit: www.nbbaward.com.

Supporting partners for the NBBA are DeGroote School of Business, McMaster University and business leader Stephen J.R. Smith. Media partners are The Globe and Mail, The Walrus and Manscorp Media Services.

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Follow us on Twitter @NBBAward or visit www.nbbaward.com

For further information or to arrange an interview, please contact:

Mary Ann Freedman, Freedman & Associates Inc.

Tel: 416-868-1500 | Email: maf@freedmanandassociates.com

New Partners Announced for 35th Anniversary of Canada’s National Business Book Award

TORONTO, July 20, 2020 – Freedman & Associates is excited to announce the partners for the 2020 National Business Book Award, Canada’s most prestigious literary award for business writing. In celebration of the award’s 35th anniversary, business law firm Bennett Jones is joined by Miles S. Nadal, entrepreneur and philanthropist, as Co-Presenting Partners.

Business leader Stephen J.R. Smith, has stepped in as a new Supporting Partner joining  DeGroote School of Business at McMaster University. Media partners are The Globe and Mail, The Walrus and Manscorp Media Services. 

National Business Book Award authors are internationally recognized as leaders in spotting current and future Canadian and global business issues. Thought leadership and strategy, history and politics, and big personalities in the business world are examples of the important topics and stories told over the history of the award.

To mark the 35th anniversary, the Award has a new look and will be featuring a retrospective of Canada’s best business authors and their books on social media (@NBBAward).  Past winners include Deputy Prime Minister Chrystia Freeland, Naomi Klein, Daniel Levitin, Jacquie McNish and Gordon Pitts.  For the full list of past winners, visit: www.nbbaward.com.

The winner of the $30,000 prize will be revealed on November 18, 2020, at the Award Ceremony. The Award Ceremony is tentatively scheduled to be in-person in Toronto but is subject to change based on health and safety recommendations.

“The National Business Book Award honours authors who give us a better understanding of the world around us and in some cases, direction for the future.  I believe that that’s why the NBBA is one of the longest-running literary awards in Canada,” says Mary Ann Freedman, President of Freedman & Associates Inc. who manages the award.

“We are thrilled to celebrate the 35th anniversary of the National Business Book Award as a partner for the third year,” says Gino Scapillati, Vice Chair, Strategy and Innovation at Bennett Jones. “This award shines a spotlight on critical business issues through the eyes of Canada’s most talented business writers, and we are honoured to be part of the conversation.”

“As a long-time champion of entrepreneurship in Canada, I think it is important to share the narrative of successful businesses and their leaders,” said Miles Nadal. “We need strong role models and inspiration to inspire next generation innovation. The stories told by NBBA authors help us to position for the future.”

Chris Clearfield and András Tilcsik were the 2019 winners for their book Meltdown: Why Our Systems Fail and What We Can Do About It, published by Allen Lane Canada (Penguin Random House Canada). The book combines leading-edge social sciences research with riveting real-life stories to explore how our brains struggle to keep up with today’s fast-paced world and provides solutions for how to prevent ‘meltdowns’.

The National Business Book Award curates, promotes and commemorates excellence in business writing across Canada. The award’s distinguished jury is chaired by Peter Mansbridge and includes Leonard Waverman, Dean of DeGroote School of Business; Deirdre McMurdy, Adjudicator; David Denison, corporate director; author and publisher Anna Porter and Senator Pamela Wallin. Nominations are judged based on five key criteria including originality, relevance, excellence of writing, thoroughness of research and depth of analysis.

Follow us on Twitter @NBBAward and visit www.nbbaward.com for more information.

For further information or to arrange an interview please contact:
Mary Ann Freedman, Freedman & Associates Inc.
Tel: 416-868-1500, Email: maf@freedmanandassociates.com

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